Sunday, July 15, 2007

I will be traveling today and will not post until late, when I am a little tanked up and safely installed in a hotel room in 1958. Don't worry; actress brunette 'll post pictures.

Engagement can be basic - how much time and how many interactions will a user have with an experience. This simple baseline allows advertisers to try and gauge (can't say measure) how "engaging" an ad is. That doesn't begin to describe the real promsie of engagement. In the online video world, there have been some terrific engaging experiences. From ZeFrank's The Show, now archived on Blip.tv to havemoneywillvlog , creators are trying new ways to make involving experiences. Now, the filmmakers behind a 71 minute film, Four-eyed Monsters , are trying to get known, get reimbursed, and prove out a new sponsorship/promotion idea. The film which is available on YouTube and Spout.com begins with the filmmakers displaying the fan of credit cards that funded their film. They tell the viewer that for every sign-up at Spout.com (if you want to sign up, use the link below so the filmmakers get their dough), they will recieve a dollar (up to $100K) to offset their movie debt. I am pre-loading the movie as we speak and only know that it begins on an unassuming suburban small business web hosting services anch house. I can say it looks nicely shot and made. We will know more later, perhaps much later. I cannot help but want to know the fine print. Are the filmmakers who they say they are? Are they truly at risk financially? How did they hook up with Spout.com? Arin Crumley and Susan Buice seem to be as real as you and me.

While I think that Forbes typically does a better job covering the biopharm industry, Fortune also comes through with flying colors once in a while. The October 5th issue is a good example of that with an article called "The (Second) Worst Deal Ever." Reminding me of many exciting encounters with books of the "who done it?" genre, the article by Shawn Tully recounts the fight for Guidant between J&J and Boston Scientific and the important role played by Abbott. Since I business credit report on't want to give away any of this juicy story, I will only quote one part of it. If anything, it will only entice you to read the whole thing. "What emerges is a roller-coaster tale of bet-the-franchise corporate brinkmanship, miscalculation and overreaching. It is a stark lesson on how the single-minded pursuit of victory can blind even brilliant execs to the true costs of a deal. It's also a study in wildly contrasting personalities locked in gladiatorial combat: the colorful, swashbuckling crowd from Boston vs. the cautious, by-the-book executives at Johnson & Johnson, who, despite their stiff bearing, proved as tough as they are proud." Now, not giving away the story does not mean that I don't have some opinions about this deal. If I could choose only one of those opinions, it would be my dismay about greed trumping ethical behavior. It must be remembered that deals are made by human beings and the element of trust can't be underestimated.

I will be traveling today and will not post until late, when I am a little tanked up and safely installed in a hotel room in 1958. customer service sample surveys on't worry; I'll post pictures.

Let's take a leap of faith space guard air filter hat presence is broken off from being bundled into instant messaging, IP telephony or other systems. Given what IBM is building in terms of its gateway that supports other presence methods (e.g., XMPP) and the capability of the gateway to support various plug-ins, then perhaps this forms the basis of a multi-protocol presence server that could integrate with a variety of signaling interfaces. Nahhhh....

While I think that Forbes typically does a better job covering the biopharm industry, Fortune also comes through with flying colors once in a while. The October 5th issue is a good example of that with an article called "The (Second) Worst Deal Ever." Reminding me of many exciting encounters with books of the "who done it?" genre, the article by Shawn Tully recounts the fight for Guidant between J&J and Boston Scientific and the important role played by Abbott. Since I don't want to give away any of this juicy story, I will only quote one part of it. If anything, it will only entice you to read the whole thing. "What emerges is a roller-coaster tale of bet-the-franchise corporate brinkmanship, miscalculation and overreaching. It is a stark lesson on how the single-minded pursuit of victory can blind even brilliant execs to the true costs of a deal. It's also a study in wildly contrasting personalities locked in gladiatorial combat: the colorful, swashbuckling crowd from Boston vs. the cautious, by-the-book executives at Johnson & Johnson, who, despite their stiff bearing, proved as tough as they are fun fundraisers roud." Now, not giving away the story does not mean that I don't have some opinions about this deal. If I could choose only one of those opinions, it would be my dismay about greed trumping ethical behavior. It must be remembered that deals are made by human beings and the element of trust can't be underestimated.

A researcher at the University of Oregon recently conducted a study on the brain effects of donating money to a cause. In the study, the researchers gave subjects $100 and watched their brain activity via FMRI as the subjects were shown their money being transferred from their account directly to a foodbank's account. Then postit notes hey did the same thing but allowed the subjects to choose how to spend their money. In the automatic transfer of funds to the foodbank, pleasure areas of the brain (that are traditionally stimulated by food, sex, sweets, shelter and social connection) were significantly activated. In the second part of the study when the subject chose to donate the money, the effect was even greater. To read the full Reuters story: Click here

Engagement can be basic - how much time and how many interactions will a user have with an experience. This simple baseline allows advertisers to try and gauge (can't say measure) how "engaging" an ad is. That doesn't begin to describe the real promsie of engagement. In the online video world, there have been some terrific engaging experiences. From ZeFrank's The Show, now archived on Blip.tv to havemoneywillvlog , creators are trying new ways to make involving experiences. Now, the filmmakers behind a 71 minute film, Four-eyed Monsters , are trying to get known, get reimbursed, and prove out a new sponsorship/promotion idea. The film which is available on YouTube and Spout.com begins with the filmmakers displaying the fan of credit cards that funded their film. They tell the viewer that for every sign-up at Spout.com (if you want to sign up, use the link below so the filmmakers get their dough), they will recieve job offer salary negotiation dollar (up to $100K) to offset their movie debt. I am pre-loading the movie as we speak and only know that it begins on an unassuming suburban ranch house. I can say it looks nicely shot and made. We will know more later, perhaps much later. I cannot help but want to know the fine print. Are the filmmakers who they say they are? Are they truly at risk financially? How did they hook up with Spout.com? Arin Crumley and Susan Buice seem to be as real as you and me.

Let's take a leap of faith that presence is broken off from being bundled into instant messaging, IP telephony or other systems. Given what IBM is building in terms of its gateway that supports other presence methods (e.g., XMPP) and the capability publication f the gateway to support various plug-ins, then perhaps this forms the basis of a multi-protocol presence server that could integrate with a variety of signaling interfaces. Nahhhh....

Click Here

Click Here

A researcher at the University of Oregon recently conducted a study on the brain effects of donating money to a cause. In the study, the researchers gave subjects $100 and watched their brain activity via FMRI as the subjects were shown their money being transferred from their account directly to a foodbank's account. Then they did the same thing but allowed the subjects to choose how to spend their money. In the automatic transfer of funds to the foodbank, pleasure areas of the brain (that are traditionally stimulated by food, sex, sweets, shelter and social connection) were significantly activated. sprint pcs cell phone n the second part of the study when the subject chose to donate the money, the effect was even greater. To read the full Reuters story: Click here

Let's take a leap of faith that presence is broken off from being bundled into instant messaging, IP telephony or other systems. Given what IBM is building in terms of its gateway that supports other presence methods (e.g., XMPP) and the capability of the gateway to support various plug-ins, then perhaps this forms share point he basis of a multi-protocol presence server that could integrate with a variety of signaling interfaces. Nahhhh....

While I think that Forbes typically does a better job covering the biopharm industry, Fortune also comes through with flying colors once in a while. The October 5th issue is a good example of that with an article called "The (Second) Worst Deal Ever." Reminding me of many exciting encounters with books of the "who done it?" genre, the article by Shawn Tully recounts the fight for Guidant between J&J and Boston Scientific and the important role played by Abbott. Since I don't want to give away any of this juicy story, I will only quote one part of it. If anything, it will only entice you to read the whole thing. "What emerges is a roller-coaster tale of bet-the-franchise corporate brinkmanship, miscalculation and overreaching. It is a stark lesson on how the single-minded pursuit of victory can blind even brilliant execs to the true costs of a deal. It's also a study in wildly contrasting personalities locked in gladiatorial combat: the colorful, swashbuckling crowd from Boston vs. the cautious, by-the-book executives at Johnson & Johnson, who, despite their stiff bearing, proved as tough as they are proud." Now, not giving away the shop at home network tory does not mean that I don't have some opinions about this deal. If I could choose only one of those opinions, it would be my dismay about greed trumping ethical behavior. It must be remembered that deals are made by human beings and the element of trust can't be underestimated.

I will be traveling today and will not post until late, when I am a little free anti spyware programs anked up and safely installed in a hotel room in 1958. Don't worry; I'll post pictures.

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